Cold Outreach in Web3: How to Pitch VCs and Partners via Telegram
Email is for Web2. Telegram is for Web3. Learn the etiquette and strategy for cold pitching the industry's biggest players.
Kevan Shah
·
·
10 min read
In Web3, the "Inbox" is Telegram. But a bad pitch will get you blocked instantly. Here is how to do it right.
1. The "Warm Intro" is Still King
Always check if you have a mutual connection first. A simple "Hey, [Mutual Friend] suggested I reach out" increases your reply rate by 500%.
2. The "3-Sentence" Rule
VCs and partners are busy.
- Sentence 1: Who are you and what are you building?
- Sentence 2: What is your "One Big Metric" (e.g., $10M TVL, 50k users)?
- Sentence 3: The specific ask (e.g., "Do you have 10 mins for a quick call on Thursday?").
3. The "Value-First" Follow-up
If they don't reply, don't just say "Bumping this." Send them a relevant news article or a compliment on a recent investment they made.
Conclusion
Telegram outreach is high-risk, high-reward. Be respectful, be brief, and always lead with value.