Leveraging User-Generated Content for Visual SEO

How to use your customers' photos to boost your search visibility on Pinterest.

Team · · 5 min read

User-generated content (UGC) is a powerful social proof and SEO tool on Pinterest.

Encouraging Photo Reviews

When customers share photos of your products on Pinterest, it creates a new entry point for visual search.

Curating UGC Boards

Create boards specifically for customer photos. This increases the variety of visual signals associated with your brand, making it easier for the AI to understand your product range.

Tagging Products in UGC

Ensure you tag your products in any UGC you Repin. This links the customer's visual content directly to your product catalog.